Marketing 101: Pros and Cons of Pre-Advertising

December 24th, 2009

As I was making my way through the local mall for my holiday shopping a couple of weeks ago, I noticed something quite curious. I’m not really sure what to make of it.

I walked into the store, not looking for anything in particular, and then I saw a sign saying that I would be able to “save double the GST” on nearly all purchases, but the sale wasn’t until tomorrow. These signs were posted throughout the store on brightly colored paper. They were eye-catching for sure.

The good side of this is that customers could be encouraged to buy their gifts ...

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